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Interactive experiences, unlike traditional marketing content create an emotional connection to users. They are created with the needs of the user in the back of their minds, and are designed to entertain, educate and inspire them. They also offer an opportunity for entertainment, such as an activity.

As interactive experience platforms such as Goosechase continue to rise, marketers must think about how they can make use of the experience to build an engaging story for their customers. This involves creating an engaging beginning, middle and an end that will keep the user engaged throughout the entire experience.

Apart from the storytelling aspect, it’s important to understand what makes an experience pleasurable. To maximize engagement and delight an experience that is enjoyable, it must satisfy at least one of these pleasure principles:

Learning through interaction

When students interact with an online simulation, they can make decisions in an environment which is completely risk-free. They can then reflect and learn from their mistakes and successes. These lessons can be applied to their current jobs in a more logical manner.

For instance, the Cleveland Museum of Art uses interactivity to expand on their traditional static touchscreen exhibits. ArtLens Studios Play allows visitors to physically move and engage with screen-based activities to gain more information about favorite pieces. They can zoom in on details of lesser-known creatures in their Aquatic Macroinvertebrate Collection or conduct a world-renowned orchestra using their Virtual Conductor exhibit. The gamified approach to education makes it more engaging and enjoyable for children while also providing them with important information they can benefit from in the future.